公司理念


MISSION

Why we work? 


By identifying *familiar discomforts,

we provide simple and convenient solutions to change people's behavior.


*Familiar discomfort

Familiar discomfort is an unconscious behavior

that is so ingrained and adapted that you don't

even realize it's uncomfortable.


VISION
What will we achieve?


2030 Vision

A lifestyle company that inspires

through efficiency and fun.


2025 Vision

The flagship brand of **'Deskterior', REDBEAN.


**‘Deskterior’  =  Desk + interior

Deskterior is about showing who you are in

an ordinary everyday workplace. A portmanteau

of ‘desk’ and ‘interior’, is the act of decorating

one’s office desk with favoured, efficient items.

MISSION

Why we work?

By identifying *familiar discomforts, we provide simple
and convenient solutions to change people's behavior.



*Familiar discomfort 
Familiar discomfort is an unconscious behavior that is so ingrained
and adapted that you don't even realize it's uncomfortable.

VISION

what will we achieve?

2030 Vision

A lifestyle company that inspires through efficiency and fun.



2025 Vision

The flagship brand of '**Deskterior', REDBEAN.



**‘Deskterior’ = Desk + interior
Deskterior is about showing who you are in an ordinary everyday workplace. A portmanteau of ‘desk’ and ‘interior’, is the act of decorating
one’s office desk with favoured, efficient items.

REDBEAN Core Value

How we work?

Think hard, Think different

Our mission is to understand customer needs and solve their problems.

- Customer First and Know their needs

- Forget the form, Break the frame, then Focus on the Essence


Be Professional

Grounded in a sense of purpose and trust, approaching assigned

tasks autonomously and proactively is professionalism.

- Take Ownership of your work and opinion

- Learn cheaply and Adapt quickly 


Move Fast

The cornerstone of swift execution lies in preventing proper feedback and recurring mistakes.
We must continually seek better solutions.

- Tackle challenges without delay. 

- Fail fast and Win big

REDBEAN Core Value

How we work?

Think hard, Think different

Our mission is to understand customer

needs and solve their problems.


- Customer First and Know their needs

- Forget the form, Break the frame, 

then Focus on the Essence



Be Professional

Grounded in a sense of purpose and trust,

approaching assigned tasks autonomously

and proactively is professionalism.


- Take Ownership of your work and opinion

- Learn cheaply and Adapt quickly 



Move Fast

The cornerstone of swift execution lies in

preventing proper feedback and recurring

mistakes. We must continually seek

better solutions.


- Tackle challenges without delay.

- Fail fast and Win big

Who are we?

REDBEAN is looking for people like this.

Go-Getter

[Someone who is proactive and takes initiative]


Frontiers who stride forward without hesitation

to turn dreams into reality. People with open

hearts, respecting one another and seeking to

understand diverse worlds. Together, we gather

these kinds of people to discover solutions that

make the world simpler and more convenient.

Who are we?

Redbean is looking for people like this.

Go-Getter

[Someone who is proactive and takes initiative]


Frontiers who stride forward without hesitation to turn dreams into reality.

People with open hearts, respecting one another and seeking to understand

diverse worlds. Together, we gather these kinds of people to discover solutions

that make the world simpler and more convenient.

Willpower

A person who constantly strives 
to solve problems.


The determination to see any task through to the end.

Balance

A person with a good balance
of thoughts


A sense of contextualizing seriousness and wit,
passion and calm, work and rest, ideals and reality, 
criticism and acceptance.

Teamwork

A person who can work together 
toward the same goal.


The wisdom to recognize that we do better
together than we do alone.


Challenge

Talent who is not afraid of failure
and takes on new challenges.


The courage to try different things and use
failure as a springboard to keep going.

Willpower

A person who constantly
strives to solve problems.


The determination to see any task
through to the end.

Balance

A person with a good
balance of thoughts


A sense of contextualizing seriousness
and wit, passion and calm, work and rest,
ideals and reality, criticism and acceptance.

Teamwork

A Person who can work together
toward the same goal.

The wisdom to recognize that
we do better together than we do alone.

Challenge

Talent who is not afraid of failure
and takes on new challenges.


The courage to try different things and use
failure as a springboard to keep going.